- Erin Tetrault | October 9, 2008Is your community a four-star or last resort? Advertising message strategies attempt to recast the traditional retirement home, but misleading language can create confusion. >
- Ken Vuncannon | June 15, 2008Communicating with seniors over the Internet, including the emerging baby boomer market, requires strategic thinking beyond traditional Web design. Here's ten of the most common mistakes made on websites today that prevent them from reaching their potential. >
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- John Rehkop | June 2, 2008Because of the often complex nature of marketing senior living communities in preconstruction, marketing executives need to have a dual focus to be successful >
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- Kristy Spade | January 8, 2008With many of today's seniors scorning the stigma of aging, how does the continuing care retirement community avoid being scene as an “old folks home” and remain competitive with active adult communities? >
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- Kristy Spade | August 24, 2007For new senior living communities facing the developmental challenges of attracting potential buyers while retaining current depositors, one highly effective solution is closer than you may think. >
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