Walker Marketing - Perspectives

Topics All Direct Marketing Internet Planning Public Relations Senior Living
Blogs Barry Campbell Ken Vuncannon

B-to-B Marketing: The value of lead scoring

John Rehkop | September 26, 2008Discover the profit potential latent in your leads through a technique known as "lead scoring" and maximize your conversion rate by knowing where to invest your efforts. >

iPhone Apps: The Next Marketing Frontier

Ken Vuncannon | August 15, 2008There is a new application-based marketing medium, and it's in your pocket. >

Direct Marketing: Leveraging Knowledge to Build Relationships

John Rehkop | April 23, 2006When implemented properly, direct marketing provides a powerful method of reaching clients both current and prospective, and connecting them to your organization. >