Walker Marketing - Perspectives

Topics All Direct Marketing Internet Planning Public Relations Senior Living
Blogs Barry Campbell Ken Vuncannon

Coffee Break: Simplify Your Message

Erin Tetrault | October 9, 2008Is your community a four-star or last resort? Advertising message strategies attempt to recast the traditional retirement home, but misleading language can create confusion. >

B-to-B Marketing: The value of lead scoring

John Rehkop | September 26, 2008Discover the profit potential latent in your leads through a technique known as "lead scoring" and maximize your conversion rate by knowing where to invest your efforts. >

Top Ten Mistakes in Senior-Focused Internet Development

Ken Vuncannon | June 15, 2008Communicating with seniors over the Internet, including the emerging baby boomer market, requires strategic thinking beyond traditional Web design. Here's ten of the most common mistakes made on websites today that prevent them from reaching their potential. >

The Key to Conversion: Change Your Mindset

John Rehkop | June 2, 2008Because of the often complex nature of marketing senior living communities in preconstruction, marketing executives need to have a dual focus to be successful >