Having cut his copywriting teeth in a fast-paced creative department serving 500 employees, Jason understands the immense responsibility of handling a client's message.

"As a copywriter, I love to study and absorb the personality of a client, pair it with an effective communication strategy and develop dynamic content that moves people to respond."

He believes that too many copywriters lack big-picture perspective, focused so intently on their copy that they miss the subtleties of its relationship to the medium, whether ads, direct mail, print collateral or interactive marketing.

"To me, copy is part of a symbiotic relationship with the other elements of the work. In an ad, they too are a graphic element and should be carefully chosen to harmonize with the imagery. In direct mail, they must remain true to the greater marketing strategy and branding. On a website, they must enhance the user's experience, providing poignant information in easily digested portions."

For this reason, Jason works closely with Walker's graphic designers, interactive media talent and account managers to develop not just words but cohesive marketing strategies and products that further our clients' success.